For quite some time already, augmented reality and virtual reality have been part of various
sectors. Companies are using these technologies to enhance their offerings. On
a similar vein, mobile app developers can leverage these to help their systems
thrive.
Several big names have integrated AR and VR into their apps.
For instance, Instagram and Snapchat
have interactive filters that allow people to remain engaged while using the
application in a fun way. Additionally, Facebook recently made Spark AR public.
This lets users access augmented reality features and to even run interactive
ads on Instagram.
As such, if you are a mobile app developer, you need
to step up your game and offer people an enjoyable experience via these
technologies. They are still in the early stages of being adopted by startups. As
such, if you work on leveraging them right now, you will be one step forward.
How can augmented
reality be used? This technology can be utilised by various firms.
For instance, it allows retailers to offer visitors a unique experience. Those
selling clothes are able to create an AR dressing room so that buyers can find
the perfect fit easily. Alternatively, restaurant owners can equip their menu
with this tech so that consumers are encouraged to purchase from their mobile
app.
Augmented
reality enhances user experience
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