Make-up fans will be pleased to learn that they will be able
to buy original items from MAC Cosmetics
at Boots outlets across the UK and Ireland and via its e-commerce website.
The firm announced that as from the 29th of July,
a selection of its hero products will be available for purchase at more than
100 of the health and beauty retailer’s stores and on its website. MAC advanced
that they wanted to make their offerings more accessible in the hope that this
will invite “new customers, make-up novices and make-up lovers” to experiment
with its products. Clients buying online will be able to access MAC’s “Lip Shade Finder” tool. This feature
lets them find the perfect lipstick by comparing more than 200 shades and
textures on their skin tone.
Fiona Sainty, vice president of MAC Cosmetics UK and Ireland
advanced, “This is an exciting time for MAC,
as a brand we have always set the industry standard”. She said that by joining
forces with Boots, they are making high-class cosmetics and artistry
more accessible to high street shoppers. Since the retailer has a huge customer
base, this seems like a good decision for the beauty brand. Read more on this
collaboration in the next article.
MAC
Cosmetics will be available in Boots
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