The texture hair specialist Mielle Organics has decided to market its products in the UK. To do
so, it has collaborated with various retailers in the country.
The company is owned by the couple Melvin and Monique
Rodriguez. It was founded in the back of the latter’s kitchen in 2014 and since
then, the brand is now selling its products at over 100,000 major US retailers
like Walmart, Target and Kroger. Its portfolio is made up of approximately 60
items such as shampoos, conditioner and hair oils.
These organic hair care products were already being sold
into some European markets. The brand is now going to focus on core UK
retailers such as Boots. This marks
its first foray of this scale beyond the US. Moreover, the firm is also
collaborating with Lookfantastic. This will expand its reach to all major
countries in Europe.
Speaking about this move, Monique said, “We have the demand
there and I really focus on building”. However, when asked whether new items
will be designed to specifically target customers in Europe, she advanced that
product development and manufacturing implies a lot of research. As such, it is
too early to “determine”. To support this expansion Mielle
Organics has created a dedicated UK Instagram page and team members
are on the ground to drive growth.
Mielle
Organics is now marketing products in the UK
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