Considering the rise in e-commerce,
Magento, an Adobe company commissioned a report on how customers are reshaping
the retail sector. Indeed, the coronavirus is helping accelerate consumers’
changing behaviour.
A survey was conducted among more than 2100 British
respondents and the UK Consumer
Preferences Report was published. Looking at a market that represents a
significant niche for all digital commerce vendors, it reports that now, buyers
can enjoy more online shopping options. As such, it is important for
retailers to understand consumer preferences so that they are able to compete
with rivals and attract customers.
British shoppers are massive adopters of e-commerce trends
and they are looking for options that elevate their online experience. This can
be done via several ways. For instance, merchants can leverage digital tools
and such as screen browsing or easy mobile payment solutions. They can also
offer additional services like seamless in-store or curbside pick-up. Moreover,
these extra facilities should be made available in physical stores as well
since consumers have become used to innovative services and they expect them
everywhere.
The report also outlines concerns among British
shoppers for safety and hygiene. Online merchants must ensure that
they have informative product descriptions and clear images since consumers are
unable to ‘see’ and touch items on the Web.
Consumers have adopted new habits
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