Launched in the UK during the coronavirus lockdown, Lick Home is a direct-to-consumer home
decor brand in the UK. The firm has raised £3 million in a round led by Felix
Capital. The latter is a London-based VC that has previously invested in
digital lifestyle platforms such as Farfetch, Peloton, goop and Deliveroo.
The brand focusses on the trend of DIY home decorating
projects that have become quite popular over the last few months. As an e-commerce start-up, it hopes to “modernise
the ‘dusty’ interior design market” while providing customers an easy online
experience. Its e-shopping site offer clients a direct purchasing option to get
paints, wallpaper and other supplies. Moreover, it has a one-to-one video
consultation service that it says is “one of its most popular brand
features”.
With the investment from Felix Capital, Lick Home is going
to expand its product portfolio and reach new markets. According to its
co-founder, Lucas London, the ultimate goal is to “completely revolutionise the
category”.
Antoine Nussenbaum, co-founder at Felix Capital advanced, “The home
decor universe is a massive lifestyle category where we have been observing
significant changes in behaviours, all accelerated by the current Covid
situation”. He said that making our home our happy place has now become a key
wellness focus.
Lick Home has raised more money
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