As advanced in a previous article, those living in Ireland
can benefit from the Lidl Plus app,
a digital rewards system, to make savings while shopping. This facility is much
more convenient than a traditional services.
With Lidl’s new solution, the registration process takes
only 90 seconds. As such, the application can be accessed and used immediately
to benefit from weekly digital coupons. Moreover it also offers virtual
receipts, leaflets and seasonal brochures. Thus, you can conveniently browse
products from within the app itself.
The supermarket company has initially planned a soft launch
among employees to test out the digital
rewards system. However, consumers were so intrigued by the application on
the App Store that Lidl Plus reached the number one position almost instantly.
As such, customers are able to use this facility when they purchase products at
the store. A fully integrated educational marketing campaign will be introduced
later this month.
Several additional features are available for loyal clients.
For instance, there is a store locator that allow them to search for
their closest Lidl shop, whether they are in Ireland or abroad. The Managing
Director of Lidl Ireland, J.P. Scally said that this system “demonstrates
Lidl’s leadership in digital innovation”.
The Lidl Plus app is also available for
download on iOS devices.
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