The introduction of the carrier billing system has been a boon for customers. Moreover, several other actors in the financial sector have benefitted from this infrastructure, ranging from mobile operators to merchants. For instance, the latter is able to access a wider range of clients. This is because 80% of consumers across the globe do not have a credit or debit card. Instead, smartphone ownership is much more prevalent. Thus, they are able to pay on the Web via the direct operator billing system. Consequently, online merchants accepting this settlement method can access more clients.
More customers can pay online via carrier billing ©Royalty-free image
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