This article will look at the data protection policies of fashion retailers H&M and ASOS.
H&M
This firm collects the name, address, phone number, email, IP address, gender,
age, location and interests of customers buying from its e-commerce website. This might seem like a lot of data.
Nonetheless, unlike other companies, it does not share or sell any of these
details. As such, it can be said that it offers online shoppers the maximum
amount of protection. Indeed, information is not even passed on to third
parties, like media agencies and technical suppliers for distribution of
physical and digital direct marketing, outside of the H&M group.
ASOS
Since it is a firm selling clothes and other related products, it is normal
that this firm will collect data about your dress size and preferred styles. Moreover,
it stores your address, order and search history and your typical price range.
While the retailer does not sell your details, it shares it with parties that
it deems to be essential to offer a quality service. Some examples are marketing
agencies, advertising partners and website hosts. According to ASOS,
these help it “to run its business”. Additionally, the firm shares personal
information with affiliate websites to promote its products and get in touch
with new customers.
ASOS shares your details with external parties © Royalty-free image
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