Just recently, the High fashion online store Stylebop made its comeback! In August
2019, the firm had to file for insolvency. At the time, Fashion ID GmbH &
Co. KG, which was expanding its business and looking for new opportunities took
over the brand. It is under this group that the relaunch was made possible.
The fashion retailer was founded in 2004 by Mario and
Thorsten Eimuth. It was the first high
luxury store to be introduced in Germany. Nonetheless, things did not go
well for the firm. It kept suffering from continuous losses and within one
year, sales fell from €44 million to €34.5 million. After that, the main owner
Media Ventures decided to apply for creditor protection for Stylebop in 2019.
Now, Fashion ID GmbH & Co. KG, wishing to
establish a name for itself in the fashion industry has decided to relaunch
Stylebop. According to reports, the basic orientation of the luxury store will
be maintained. However, its brand range is going to be expanded.
John Cloppenburg, who is responsible for the re-introduction
of the e-commerce shop advanced, “For the launch of Stylebop,
we have drawn on our experience in setting up fashion online stores”. He says
that they intend to meet customers’ special demands whether it is in terms of product
selection, technology and service.
Stylebop will start operating again © Royalty-free image
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