Several retailers are using artificial intelligence to influence
shoppers into making a purchase. This tech can be leveraged to automatically
predict and encourage clients’ very specific preferences. According to a retail
consultant, the aim is to build up a profile for customers and to suggest
products before they even realise that they want it.
One example of a firm making the
most of this tech is Ubamarket. This
firm has designed a shopping app that makes lists, scans items for ingredients
and allergens and allows buyers to pay for their products via their phone. Its
founder, Will Broome, advanced that their system uses artificial intelligence
to track people’s behaviour patterns rather than their purchases. As such, the
more you shop, the more the application knows what types of products you are
interested in. He says that this solution, “learns as it goes along and becomes
anticipatory. It can start to build a picture of how likely you are to try a
different brand, or to buy chocolate on a Saturday”. Additionally, it can also
offer “hyper-personalised deals” like cheaper wines on a Friday night.
However, Ubamarket has been experiencing
difficulties to persuade the UK’s biggest supermarkets to adopt its app. As
such, this system is available at smaller convenience shop chains, including Spar,
Co-op and Budgens.
Artificial intelligence can predict consumer behaviour © Royalty-free image
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