The first time customers visit your e-commerce site they immediately form an impression, which will
determine whether they are going to keep browsing through it. A survey revealed
that 85% of consumers have stressed on the importance of a quality website.
Learn how to do so below.
Design
The first step is to have a site that is visually pleasing. According to Adobe, nearly 60% of people prefer to
interact with this type of website. An important thing to remember when it
comes to your homepage is ‘less is more’. While it can be tempting to add a lot
of pictures to your site, this can be overwhelming. What you should do to have
a great virtual storefront is to have good graphics, a few words or sentences
to engage customers and some ‘white space’ called negative space. This will
minimise distractions.
High-quality pictures
A study on e-shoppers revealed that 75% of them are influenced by the photos on
your online shopping website to make a purchase. Thus, you must have
various pictures from different camera angles. Close-ups and distance shots are
also important. Moreover, this will decrease your return
rate since a lot of customers send back products because they are not the same
as what was portrayed on the site. If
you are good with the camera, you can take the pictures yourself or hire a
professional to do so.
Your website must be visually pleasing © Royalty-free image
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