As a previous article advanced, partnering with influencers
will greatly help your e-commerce
business. This post will expand on that. The most efficient of them are those
who talk about your brand without any incentive. This is because this means
that they really enjoy your products and services and they want to share their
positive experience with friends and followers. This is called User Generated
Content (UGC).
Considering the fact that shoppers prefer to see contents
from their peers than from brands themselves, an efficient strategy is to
include UGC into your holiday campaigns.
Sharing these reviews alongside your Black Friday deals will help increase
customer confidence and drive sales. Moreover, the festive season will attract
a lot of one-time buyers. Thus, you must do your best to turn them into
long-term clients. That is the purpose of a successful e-commerce campaign. If
you use UGC efficiently, you will be able to create a community around your
brand.
One way to leverage User-Generated
Content is to create a hashtag especially for the holidays and to
encourage clients to use this whenever they share photos, videos and stories
about your items. Moreover, you can keep the buzz going by re-sharing relevant
content across your social media channels and include UCG into product
listings and abandoned cart emails.
Consumers trust reviews from their peers © Royalty-free
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