As a previous article advanced, e-commerce merchants should be very careful when packaging their
products because this will play on the psychology of shoppers. Find some more
tips to amaze your clients below.
Stay within your brand’s theme
When a customer receives your product, he/she will form the first impression
based on your packaging. As such, you should be consistent to remain within the
theme of your brand portfolio when choosing the material, colour scheme and
overall look of the final packaging design. This will lead to a seamless
customer experience across the omnichannel landscape.
Personalisation
Accenture has released a report titled ‘Personalization
Pulse Check’ which reveals that 91% of customers are more likely to
purchase from brands having personalised offers and recommendations. Moreover,
80% of those who advanced that they are frequent shoppers only buy from brands
that customise their experience. Even simple gestures that make your clients
feel special matter. For instance, including a ‘Thank you’ note from the
company leader might help seal the deal.
Further engagement
Things should not end with the unboxing only. Instead, you must keep your
customers incentivised and connected by including a call-to-action on or inside
the packaging. Some examples of these are coupons, discount codes, referral
codes, loyalty
rewards and custom hashtags that will motivate customers to share
their experience, make future purchases and encourage others to do the same.
Personalised deals attract more customers © Royalty-free
image
Comments
Post a Comment