A lot of firms, in their own way, are introducing new ideas
in bid to reduce plastic and waste and become more environmentally friendly.
For instance, M&S is encouraging customers to bring their own containers to
purchase dry products such as pasta. For its part, Ikea has just announced that it is going to remove paper catalogues
from all its stores in the UK.
Considering that online
shopping is on the rise, this seems to be a logical step. Introduced way
back in 1951, these physical copies that offered details on the furniture
giant’s products will not be available. The last print was this summer. A digital version of this brochure was first
rolled out in 2000 and in 2001, the firm launched its first e-commerce
website for Swedish and Danish shoppers.
Speaking about this decision, Konrad Gruss, managing
director of Inter Ikea Systems, advanced, “For both customers and co-workers,
the Ikea
catalogue is a publication that brings a lot of emotions, memories and joy” and
that “turning the page on [the] beloved catalogue is in fact a natural process
since media consumption and customer behaviours have changed”. Nonetheless, the
fact remains that the firm’s most attractive feature is the uniqueness of their
products and they will keep looking for new ways to reach out to clients.
Ikea’s catalogues will be digital only © Royalty-free image
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