We can all take some lessons from the e-commerce giant Amazon. Indeed, the firm has been dominating this
sector for quite a long time. In its first year of profit, its owner Jeff Bezos
invested a lot in UX design. In fact, more money was spent on this than on
advertising. As such, this particular aspect is of considerable importance.
What is User
Experience (UX) design? Even if you are not acquainted with the term, you
must already have an idea of what this is. Everyone who visited an online
shopping website and found it easy and intuitive to use knows what a good UX
design is like. When done right, this must simplify the way people interact
with digital services. Unlike what many people think, design goes far more
beyond than just enhancing the look of an online shopping website.
UX design is in fact responsible
for the experience of someone buying from an e-commerce site as soon as he/she
visits it until he/she completes a purchase. As such, it is the cornerstone of
your growth and customer retention plan. In fact, according to a research, every
dollar invested in UX
brings 100 dollars in return. Thus, Bezos’ success can be explained.
Good UX design helps retain
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