A platform that aims to improve e-commerce offerings, Tradeswell was launched in October. The firm
has announced that it has raised $15.5 million in a Series A funding round.
The company’s co-founder and CEO Paul Palmieri previously
led the digital ad firm Millennial Media. He advanced that the e-commerce
market today is similar to the online ad industry when he was working in this
market. In other words, this sector is ready for more optimisation and
automation. Tradeswell is a platform
that focusses on six components of online shopping businesses: marketing,
retail, inventory, logistics, forecasting, lifetime value and financials. Its
aim is to give businesses the opportunity to improve their net margins. It can
fully automate some processes. For instance, buying online ads can be
completely digitised.
After this funding, the startup has reached a total of $18.8
million. The Series A was led by SignalFire. Construct Capital, Allen
& Company and The Emerson Group also participated in the event. Considering
that e-commerce is growing at a very rapid rate, Tradeswell
is in a great position to help brands manage the complexity of online sales.
They will be able to market their products across several platforms and
marketplaces easily. Thanks to this money raised, the firm will have the
opportunity to invest more in its offerings.
Tradeswell helps e-commerce companies © Royalty-free image
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