Morrisons experienced an 8.5% increase in sales during the festivities

 

While grocery stores had already been enjoying an increase in sales due to the pandemic, the festive period gave them another push. Indeed companies such as Morrisons have been benefiting from the holidays.

The firm has revealed that there was a strong demand for luxury Christmas favourites and this helped it experience an 8.5 % growth in sales. Since most families spent the holidays at home itself this year, they wanted to make the most of it and purchased items such as champagne and salmon. This boosted online sales which tripled. The firm advanced that consumer shopping patterns were different this year since restrictions prevented larger gatherings. Moreover, Morrisons delivered 35,000 of its new food boxes in the two weeks before Christmas. These could be ordered by phone.

According to analysts at the market research firm Kantar, Morrisons was the only supermarket company of the UK’s four largest chains to gain market share over Christmas. The firm could make the most of this period since it reduced prices and increased home deliveries.

The chief executive of Morrisons, David Potts, advanced that the company has “put its assets at the disposal of the country” and that “despite the “extremely unpredictable current circumstance" the firm still "expected profit for the current year to be in line with expectations”.


People bought more champagne and salmon © Royalty-free image


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