With the changes brought about by the pandemic, the retail sector is going to considerably transform.
Indeed, new technologies are changing the way we shop.
Even the way we purchase products on the Web is no longer
the same. While we used to click through the navigation bar of a website to
find an item, this is a thing of the past now. Nowadays, we just have to use a
search bar to look for a specific product. This is more convenient. Chatbots are becoming increasingly
popular because of their practicality as well. Firms have been experimenting
with this technology for quite a long time already. For instance, Facebook has
tools that merchants can use to make bots that engage with clients. Retailers
on Amazon have used this solution to answer consumers’ questions. In case
the digital device cannot help, a customer support agent hops in.
Since visiting physical stores has become extremely
impractical during this pandemic, it can be expected that these conversational
technologies will gain momentum. As a tech analyst for Forrester Research
advanced, “This notion of going online and searching and clicking and using a
navigation window is very dated. What’s next after that? A lot of it is going
to be conversational,
whether it’s text or voice.”
Conversational systems are more practical © Royalty-free image
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