Artificial intelligence: how can it be used in the e-commerce field?

 

In the era that we are living in, artificial intelligence is being used in several domains. Indeed, various sectors such as business, education or medicine are making the most of this technology. This is not surprising since AI offers numerous benefits. These advantages can be enjoyed by e-commerce merchants as well. If leveraged properly, this system will help you obtain more customers, drive sales and generate profit. Have a look at how it can be used.

Online customer support service
One AI solutions that is frequently used with regards to e-commerce software development is chatbots. Thanks to these, retailers are able to offer advanced customer service. These systems are based on a technology called Natural Language Processing, which allow a machine to understand written content and to respond accordingly without any human intervention. Not only is it able to answer clients’ questions but it can also offer recommendations based on their needs and wants.

This artificial intelligence tool is quickly becoming very popular. With nearly 80% of customer interactions being provided by robots, e-commerce business owners can enjoy several benefits. For instance, the virtual assistant can work every day on a 24-hour basis without any human support. This means that buyers can get help whenever they want to, which increases consumer satisfaction.

Chatbots are based on AI © Royalty-free image


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