To deal with the increasing competition in the retail
sector, Walmart is investing into
new systems. The supermarket company is purchasing the technology and assets
behind Thunder. This is an ad tech platform that uses digital automation to
create advertisements.
One of the aims behind this move is to bring more
advertising business from Small and Medium Enterprises. Moreover, it is part of
its campaign to take on Amazon’s advertising division while showcasing its
ability to help online sellers. This acquisition was announced in a press
release that was put out by Janey Whiteside, the chief customer officer for
Walmart. She said that Thunder’s
technology and team will be able to reduce the time spent between the idea for
an ad and the same going live for providers. She advanced, “While we expect our
largest suppliers to adopt automation technology fastest, we are
building this new platform to scale for Marketplace sellers and suppliers of
all sizes”.
The newly-acquired tech will be integrated with Walmart’s display
self-serve platform. It will also help with creative versioning, testing and
optimisation that will increase ad effectiveness over time. Whiteside advanced
that over the last two years Walmart
“has been on a journey to help advertisers run their campaigns more efficiently
using self-serve and automation capabilities”.
Walmart is investing in new tech © Royalty-free image
Comments
Post a Comment