During this past year, e-commerce
has more than grown following the pandemic and lockdown measures and this
expansion is probably not over yet. To make sure that your business succeeds,
you must be aware of upcoming trends.
Increase in competition
If before the pandemic, you were in a niche market, this might not be the case
now. These past months have opened the eyes of entrepreneurs with regards to
the potential that online shopping
offers. Thus, a lot of new names have cropped up in the industry. To be able to
rival with these firms, you must be aware of them. As such, look out for the
competition and analyse your own e-commerce site with a fresh pair of eyes.
Consumer behaviour
Customers who usually purchase from high street stores and have now migrated
online because of the lockdown are quite different from your usual clients. Not
really accustomed to the digital world, they expect one-to-one communication,
a customised experience and faultless customer service. To be able to meet
their demands and make sure they are satisfied with your offerings, you must
focus on personalisation.
To help you here, data is key. Thanks to the information you gain via navigation
history and previous purchases, you will be able to ensure customer
satisfaction.
Customers want a personalised service © Royalty-free image
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