The vegan pork analogue OmniPork
was developed by Hong Kong-based Green Monday’s food tech arm OmniFoods.
Earlier this year, there was a soft launch for the product in the UK through foodservice
channels and via the e-tailer Longdan Oriental Supermarket. Now, following the
growing demand for plant-based meat, the brand is on an expansion mission.
It has collaborated with TheVeganKind.
This is the largest online supermarket that is dedicated to vegan items only in
the country. As such, the plant-based pork mince alternative can be bought by a
huge community of British shoppers. Retailing at £3.99 for each 230 gram retail
package, OmniPork is made up of non-GMO soybeans, peas, rice and shiitake
mushrooms. The founder of TheVeganKind advanced that those in the UK will be
fans of the product. He said, “They have recreated it perfectly, and entirely
from plant-based sources…This will definitely satisfy meat eaters and vegans
alike”. The digital retailer also revealed that OmniPork Strip, another similar
item, will soon be launched in the next few months.
Speaking about this collaboration, the founder and CEO of Green
Monday said, “Since our pop-up events in 2019 and early 2020, along with
overwhelming positive review[s] from many food critics and bloggers, the
arrival of OmniPork
products in the U.K. has been long anticipated”.
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