To help marketers implement the appropriate strategy to
attract clients, Facebook has
revealed detailed insights on consumer behaviour during Ramadan. More than 2
billion Muslims are fasting across the world and the social media giant
believes that this is a good opportunity to tap into the “goodwill of the
event” and connect with audiences.
Thus, it commissioned YouGov
to conduct a study among more than 17 people to learn how their behaviour
during this month will impact on their online activities. The firm explained, “This
Ramadan season people will want to come together, whether virtually or socially
distanced… We will see the emergence of new discovery and shopping behaviours”.
The findings were published in a 35-page guide for marketers. It said that consumers
will keep wishing to browse and shop online safely. Thus, merchants should
introduce ways that will allow shoppers to discover products and purchase the
things they love easily.
Facebook also advised brands to offer online ordering
and curbside pick-up options wherever possible and to use its ad tools more
effectively to better target audiences. Additionally, it provided an example of
how Maybelline Vietnam used Facebook
Live to virtually connect with shoppers. Such virtual connection
points align with the growing e-commerce trends and the shift away from
physical stores.
Facebook is asking to focus on online shopping © Royalty-free image
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