As advanced in a previous article, Volvo is capitalising on
the online shopping growth and has
decided to sell its electric vehicles on the Web only. Why so?
When asked about this, the firm’s commercial boss advanced
that the marketing strategy behind this is taking advantage of the novelty of
the XC40 Recharge P8. Since it is a new car, it is going to attract the
attention of drivers and potentially new customers. This happened when they
introduced ‘Care by Volvo’ on the
Internet which brought 90% of clients they had not seen before. The latter may
have been intrigued by the online aspect, the subscription pass or a
combination of both. This same technique is being applied here with this model
and an e-commerce website.
Nonetheless, it is still too early to have an estimate of
the number of consumers who will be interested in electric vehicles
since they are more expensive compared to other cars. To find a solution to
this, Volvo
has introduced the care package which includes three years’ warranty,
maintenance and repairs. As such, customers who are afraid that something might
go wrong can rest assured that they are covered. The automaker’s commercial
boss said, “You can sit on your sofa and take care of everything. The only thing
you need to decide is if you want to pick it up at the dealer or have it
delivered”. The buying experience is completely hassle-free.
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