As advanced in a previous article, e-commerce merchants have to implement strategies to attract clients
to their online store. Check out some of these below.
Sales
Promotional offers are great techniques to attract clients who are on the
look-out for bargains and they also get existing ones to spend more. A common
practice in the fashion industry is ‘end-of-season’ sale and this is being
adopted by other retailers as well.
Next-day delivery
Most businesses already offer this facility. In some cases, it is free and
while others might charge customers. A good marketing technique is to advertise
free next day delivery as standard on
all online orders until midnight until a specific day. This is going to create
a sense of urgency and will encourage clients to shop with you. They might
finally complete the purchase of that item that has been in their digital
shopping basket for a long time.
Free gifts
Offering a small gift with any online purchase is another tactic that
will create a Fear Of Missing Out (FOMO) and will help increase sales. Along
the same lines, you can encourage customers to sign up for your newsletter
to obtain exclusive discounts, offers and gifts in the future.
Offer consumers free gifts © Royalty-free image
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