As advanced in a previous article, a mistake that e-commerce merchants often make is that
they stop focussing on brand awareness once their firm grows to a certain
stage. Even after you have established your online store, creating demand is as
important as when you were just starting off. Thus, you must keep introducing strategies
so that more customers become acquainted to your brand. Look for new audiences
and remain ahead of things as consumers move through the buying process. How to
do so? Some techniques that you can leverage are press outreach, activating influencer campaigns and advertising via
channels such as TV and podcasts.
Another mistake that you might make is not investing in
several marketing channels. A growing business would be reticent to
learn about and test new advertising methods. This is understandable since as a
new firm, your resources are limited and you would not want to waste any money.
Instead, you would dedicate your funds to channels that are already working.
For a small business, this might work, however, as your online shop grows, you would
want to look into several strategies. Diversifying your marketing
channels will allow you to expand by engaging with customers in multiple
ways.
Various marketing channels help you grow quickly
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