This post is the last in the series of articles exploring
the mistakes that e-commerce
merchants make.
No communication
With the growth of your brand, you will have to implement several campaigns for
your marketing strategies. If there is a communication gap between your agency
partners and internal teams, you will have to deal with missed opportunities and
a lack of overall integration. To ensure that this does not happen, experts
recommend creating and maintaining a product
calendar that records information on upcoming programs and KPIs. Some of
the events that must be marked on this are ad
campaign launches, PR and VIP events, inventory restocks and new-product
launches. Thanks to the calendar, all parties will be able to work together and
build strategies.
Ignoring customer support
One of the things that can completely damage your brand is bad client service.
With social media, it has become easier for shoppers to review their experience
and rant about it or your products. It is very important that you have a good
customer support team and that your team ensures that consumers are happy.
These days, the buyer has a megaphone that can impact on advertising
efficiencies, press engagement and overall word-of-mouth marketing. Thus,
making sure clients are happy may help you make savings on marketing costs.
Make sure that your customers are happy © Royalty-free image
Comments
Post a Comment