You must have heard of this by now. The future of the
internet will be ‘cookieless’. This will be the case by 2022. What will this
involve for online shopping
websites? Let’s find out.
For quite a long time, third party cookies have been a staple
in the industry of digital advertising
and analytics. However, it seems that that many of the world’s leading web
browsers such as Safari, Chrome and Firefox are going to eliminate these. As
such, e-commerce experts are having to rethink how they are going to design
their marketing strategies. For instance, they will experience challenges when it
comes to ad targeting, measurement and cross-channel attribution over the next
12 months.
Firms such as Facebook and Google have built such
successful businesses by collecting user data. They have generated billions in
profit. However, while this allowed firms to deliver relevant ads to consumers,
we have witnessed an erosion of trust among online shoppers. 76% of clients
have advanced that they are more concerned than ever about privacy when
browsing for products on the Web. Moreover, 49% of industry professionals
listed cookie deprecation as their top media challenge in 2021.
Keep following this blog to find out how the world of e-commerce will be impacted by this.
Cookies from web browsers will be eliminated © Royalty-free image
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