Direct operator billing: the advantages for retailers

 

It has already been established that direct operator billing offers online shoppers several benefits. However, this phone bill payment system is beneficial to merchants too. Indeed, they give e-commerce retailers the opportunity to access more clients. They can even target unbanked and underbanked customers since anyone with a mobile phone can make purchases. Moreover, this payment technology is simple, which increases the probability of making a sale. This is because the easier the checkout experience is, the lower the rates of cart abandonment will be.

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Simple payment services mean more sales


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