Since customers return a lot of products when shopping
online, e-commerce merchants have to
take certain steps to ensure that the loss is not too great.
After a purchase is completed and the product is delivered,
what happens to it is out of your control. This is where the importance of
communication comes into play. The sooner a customer returns an item that
he/she is not satisfied with, the better it is for you. This is because then,
you will be able to process it, put it back on sale and resell it quickly
without the retail value being impacted too much.
How can this be done? Through a digital returns portal. Thanks to this, you will be able to follow
up on goods after they have reached your customer’s house. To make sure that
the client does not feel pressured or overwhelmed, an appropriate message must
be sent along. A generic example would be “we hope you love your new product,
but if you need to make a return, the process is easy…”. Moreover, once a return
has been booked, you can send gentle reminders to drop off the package. If your
budget allows you to do so, you can motivate quick returns
by offering a discount or a free delivery code for future purchases.
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