With the surge in online
shopping, the demand for Consumer-Packaged Goods is also growing. However,
there is a problem with this. On the Web, it is easier for illegitimate retailers
to sell counterfeit goods. According to a study conducted among 2000
e-shoppers, 50% of buyers purchased fake goods on the Web this year. As an
e-commerce merchant, there are certain actions that you can take to tackle the
problem of counterfeiting. A series
of articles will look at those.
First of all, it must be understood that consumers buy
counterfeit products because they are considerably cheaper than originals. The
research showed that 21% of shoppers factor in price when buying CPGs. Since
these products are used regularly, clients do not really take the time to
research about them or their quality. Instead, they wish to save time and they
just select the ‘lowest price’ feature. In the rush, they end up buying fake
goods.
As an e-commerce merchant, it is your responsibility
to protect your brand, your products and your clients. One way to do this would
be to educate them on the problem of counterfeiting
and to highlight the advantages of buying legitimate items. For instance, brand
owners can publish online reviews and guides on how to identify fake goods, etc.
Photo Credit: TheDigitalArtist from Pixabay
Educate online shoppers on counterfeiting
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