An increasingly popular trend in the e-commerce world, and one that will help you drive more sales, is
the subscription model. This business system has become extremely famous over
the last few years.
Indeed, a lot of companies adopting this operation mode are
doing very well. Some examples are Dollar Shave Clubs marketing razors, Blue
Apron for meal kits and Birchbox selling beauty products. What is the subscription model about? As a merchant,
you offer a product or a curated set of items every month and you encourage
customers to subscribe for a fee and to receive merchandise monthly. One of the
reasons why this is becoming popular is because consumers enjoy the feeling of
being ‘surprised’ by deliveries. The benefit for you is that curating ‘random’
or ‘assorted’ boxes gives you the opportunity to offload unsold items in your
inventory and you are guaranteed a monthly revenue stream.
Apart from this, you must place a lot of importance on
security so that your consumers do not run away. A complex checkout process can
expose your clients’ financial information and as an e-commerce seller,
it is your responsibility to keep customers’ details safe because a security
breach scandal will ruin your brand
image. To avoid this, you can invest in professional security for
your website and servers.
Photo credit: viarami from Pixabay
Subscription models are becoming more popular
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