Based in London, Heroes is an e-commerce start up that focusses on the acquisition and expansion
of small-sized category-leading consumer brands. It has recently secured £145
million in funding for its growth.
The firm was founded by two brothers Riccardo Bruni and
Alessio Bruni in October 2020. It works to empower upcoming e-commerce
entrepreneurs to earn the rewards of their hard work through a fair and fast
exit. The firm uses a proprietary approach to identify, assess, acquire and
optimise merchants, thanks to which it is able to complete brand acquisitions
in just three weeks. During the pandemic, Heroes
has expanded its operations in the UK, the EU, North America and Asia via
multiple acquisitions that has allowed it to build a portfolio of
category-leading consumer brands operating on global Amazon marketplaces. It
now has 70 staff globally.
The investment round was led by US-based investor Crayhill
Capital Management. The money raised will be used for the next phase of
Heroes’ rapid growth. It will allow it to acquire and scale consumer brands
across the world.
The co-founder of Heroes, Riccardo Bruni, advanced,
“We’ve achieved incredible growth since our launch in October 2020 and we are
excited to be partnering with Crayhill Capital Management to support us on the
next phase of our journey”.
Photo credit: QuinceCreative from Pixabay
Heroes has raised more money to expand
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