Iceland launches festive mince pies in-store and online

 

It is never too early for Christmas. This is the attitude that Iceland has adopted. The firm is already filling its shelves with one of its delicious festive items.

Indeed, customers can purchase its mince pies. They are available both in-store and online and can be delivered from 400 shops. A pack of 6 retails at £1, which equals to 16p a pie. The supermarket has decided to offer this product after it experienced an increase in searches for ‘Christmas’ and ‘Mince Pies’. People have started looking for this as from July itself and August saw 250-200 searches per day for the product. This shows that shoppers are already preparing for the festival.

Iceland has revealed that it will launch its full Christmas range in November. This will include, “Mini Lasagna Bites”, “Easy Carve Perfect Turkey”, “Luxury Best Ever Roast Potatoes” and “Luxury Millionaires Melting Pudding with Crumb”.

Speaking about these new products, Andrew Staniland, Trading Director at the firm, said: “Christmas is always a huge time of year for Iceland and our shoppers. We’ve worked hard to create the perfect Christmas range for our customers this year and we’re proud of all the products included – there are a few surprises in there too! Our Mince Pies are incredibly popular and we expect 2021 to be no different”.

Photo credit: JillWellington from Pixabay


More Christmas products will be offered in November 

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