Mobile wallets help merchants acquire new customers

 

Nowadays, more and more people are using online buying services and one of the reasons behind this is development of mobile wallets. These are innovative facilities that allow more people to process digital transactions. As such, merchants are able to target more customers. As the CEO of a financial company advanced, these m-payment solutions “have lowered the barrier to making digital payments and in parallel ushered billions of new consumers into e-commerce”. These consumers are in emerging markets and they do not have access to credit cards, but to smartphones.

Photo credit: JESHOOTs-com from Pixabay


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