Everyone uses social
media nowadays, and for several purposes. Platforms that were used to
communicate with others are now leveraged to access information on various
topics. As a content writer or
community manger, you must keep in mind that there are different types of
users. So you must make your content as accessible as possible. Below are some
ways to do so.
Simple language
This might seem obvious but your article must be easy to read. If you are
writing on a specific topic, you might be tempted to use industry jargon or
technical terms. However, it is best to avoid these, wherever possible.
Colour combinations
Certain combinations, such as green and red, can be off-putting. That is why
you must use a good colour contrast to attract readers.
Video captions
It is important to include closed captions in your videos for users with
hearing impairments. This will also allow you to target people who are watching clips with the sound
off, those having difficulties understanding the language or children learning
how to read.
Emojis
You must select these carefully, since some emojis may not translate what you
intend to convey. If you are confused about which one to use, you can use a
site that lets you check the text translation of these symbols so that you do
not use the wrong one.
Photo credit: Suomy from Pixabay
Your content must be accessible to everyone
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