The holiday season is the perfect time for e-commerce merchants to improve their
brand image and rank up in a rating system. This can be done by monitoring key
indicators, listening to customers’ voice and aiming for a higher satisfaction
rate.
One of the factors that must be on the top of your list is
taking care of negative feedback and chargeback claims. These help brands
identify the flaws within their operational processes and locate the negative
factors that can affect a client’s purchasing decision. For instance, if you
market your items on Amazon,
important indicators are the A-to-Z Guarantee Claims.
However, just looking at these indicators is not enough.
Customers express dissatisfaction when they experience an inadequate purchasing
experience. A successful online merchant is going to look at the cause of
the problem and find a solution. For instance, consumers can complain about the
gap between expectation and real products. This points out to an issue with the
visuals on the product listing page or on marketing materials. This is
something that can be solved with accurate representation and written details. For
example, merchants can point out that the size of an item in a picture on the e-commerce
site is not accurate and they can list the actual measurements of the product.
Photo credit: kreatikar from Pixabay
Address the problems in operational processes
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