As advanced
in a previous article, food marketers have to adopt innovative strategies to
market products since with the rise of online grocery shopping, fewer
people are visiting stores. Two ways to do so is to create sample packs and
digital shelves to introduce them to new items. Let’s look at a few more
techniques.
Meal kits
During these past years, meal kit delivery services have been quite
popular and these offer brands an additional opportunity to introduce new
products to customers. For instance, they can collaborate with e-commerce meal
kit companies to include samples/ coupons in their shipments. Such partnerships
will give you the capability to increase exposure, especially since the firm
with which you have collaborated knows about its clients’ preferences and it
will be able to recommend which customer will be interested in what type of
item.
Digital
marketing tactics
With these current changes, it is important to invest funds to expand your
digital, social and media marketing outreach to specific target
audiences. This has become a core strategy. You can also increase your social
listening capabilities so that you can better understand general and
post-purchase online chatter. This data will allow you to analyse customer
behaviour and adjust your marketing messages and social buys in near real-time.
Photo
credit: Mittmac from Pixabay
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