If you
think that social commerce is a competitor to your online shopping
store, then you are wrong. This phenomenon should not be treated as a separate
entity existing in a vacuum. Instead, it must be interlinked with a brand’s
other sales channels whether it is its digital shop or its physical outlet.
That is how it will work best. How so?
Well, these
platforms can help you out even if consumers are not completing purchases
there. In today’s age, social networks have become the top choice among
customers aged between 16 and 24 for conducting brand research. As such,
someone might choose to buy from you thanks to your Facebook page or
Instagram and also visit your store to acquire the item.
According
to a study, 97 percent of Gen-Z consumers advance that social media
sites are their top source of shopping inspiration. As such, you should ensure
to introduce an easy and seamless buying and checkout process online as well.
This will encourage clients to complete the purchase via social media itself, which will make sure that
they do not change their mind. For instance, you can leverage the power of 'Buy
now' or 'Where to Buy' buttons to streamline the shopping journey for consumers.
Photo
credit: Geralt from Pixabay
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