According
to a study conducted on social commerce, 62 percent of 13 to 39-year-old
consumers are interested in buying items directly from their social media
feeds. Moreover, Google carried out another research in which two thirds of
shoppers advanced that mobile-friendly modes of shopping are essential when
they are choosing which brand to purchase from.
As such,
you should not make the same mistake that several other retailers make:
creating storefronts that work best on desktops. This will increase the
probability of you losing customers before they even reach the checkout process.
Social commerce solves this problem. It offers a seamless experience, starting
from the browsing step to checkout. Regardless of what buyers are looking for,
and where, they will be satisfied with their journey. For instance, they can be
looking for fashion items on Instagram or Christmas presents on local
retailers’ Facebook page.
Another
advantage of social media sites is that they allow merchants to target a larger
customer base and to attract more buyers. According to research, 72 percent of
millennials say that if a brand engages with them on social networks, they are more likely to become a
loyal client. As such, this phenomenon helps drive customer loyalty
which will definitely boost your sales.
Photo
credit: Foundry from Pixabay
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