This
article will look at how social selling and live streaming will become relevant
to brands using social media sites to promote their products.
People
spend more time online nowadays and if they need help making a decision, they
take the advice of ‘influencers’ and recommendations from family and friends on
social media. Consumers trust referrals more than they trust ads and
word-of-mouth marketing has become a powerful tool that will help you grow your
business. As such, as an e-commerce merchant, you must consider working
with influencers that are well-known in your area. A local celebrity will offer
more engagement than an outsider.
Slick ads
and posed selfies will become a thing of the past in 2022. Now, people are
attracted to raw and unfiltered organic content. This is what is gaining
traction in the algorithm as well. Social media sites actually prefer live
streaming to static images and videos. Thus, you must use live events to
show new products or even just to answer questions from your audience. The
possibilities are limitless. Live videos allow you engage and connect with
consumers and they keep your social media channels fresh and engaging. This will
make people follow you more and share your streams.
Photo
credit: geralt from Pixabay
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