As part of a revamp, Asda
is appointing 150 specialist greengrocers in its stores across the UK. They are
expected to boost fresh produce sales.
This move is part of a £9 million investment to give
customers more choice with regards to the range and quality of fresh fruit and
vegetables available. Besides the new hires, existing staff will also fill the
role of greengrocers. Both of them
will focus exclusively on the fresh produce that Asda offers in store. They
will be based on the shop floor and will be responsible for quality standards,
product availability and presentation of the produce area. Moreover, they will
assist customers if they need help.
To ensure that they are doing their job properly, each new
greengrocer will receive specialist training in all aspects of Asda’s fresh
produce operation. For instance, they will learn how and where fruit and
vegetables are grown or about optimum conditions in which products should be
stored and displayed to maintain freshness and quality.
Additionally, Asda is investing
more in new fixtures and fittings to improve the presentation and layout of its
fresh produce section and it will offer more fruit and vegetables from its
Extra Special tier. This revamp will cover 150 stores in the UK.
Photo credit: RitaE from Pixabay
Asda will offer quality fruits and vegetables
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